Acer is running its 10th annual Acer Day promotion across Australia this August, bringing discounted pricing to a range of laptops, gaming devices and monitors through the Acer eStore.
The month-long campaign runs from 3 to 31 August and carries the theme SHIFT THE GAME. It also coincides with Acer’s 50th year as a technology company, having been founded in 1976.
Theme aimed at creators and gamers
The SHIFT THE GAME theme is directed at creators, gamers, young innovators and everyday users across the Asia Pacific region. Acer has positioned the campaign as a call for people to challenge norms across culture, work and play.
President of Pan-Asia Pacific Operations at Acer, Andrew Hou, described the thinking behind the campaign.
“Acer is committed to providing technology that not only keeps up with how people learn, create and play, but also gives them the edge to go further,” Hou stated.
“Through this year’s Acer Day celebration, Acer is putting the right tools in the hands of the individuals, empowering them to shift the game.”
The theme is built around the idea of thinking differently and creating boldly, targeting a generation that Acer says is unwilling to be boxed in by convention.
Deals split across two phases
The Australian arm of the Acer Day campaign is structured in phases, with different products available at different points throughout the month.
From 3 to 16 August, two laptop models are on offer. The Acer Aspire 14 AI is priced at $1,049, down from a recommended retail price of $1,499 – a saving of $450.
The Acer Aspire 3 is available for $699, reduced from its recommended retail price of $1,099, representing a $400 discount.
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A second wave of laptop deals kicks in from 17 to 31 August. The Predator Helios 16 AI gaming laptop drops to $5,999 from a recommended retail price of $9,999, a reduction of $4,000.
The Acer Swift Go 14 is listed at $1,159, down from $1,899.
All promotional pricing is available exclusively through the Acer eStore and offers are being released in phases across the campaign.
Monitor deals available all month
Three Acer monitors are available at reduced prices throughout the full Acer Day period, from 3 to 31 August.
The Acer ED343CUR monitor is priced at $349, down from a recommended retail price of $399. The Acer DA271K monitor is available for $599, reduced from $699. The Acer DA321QK monitor is listed at $699, down from a recommended retail price of $799.
These monitor deals run alongside the phased laptop offers, giving customers access to display discounts for the full duration of the campaign.
Acer x Adidas T-shirt giveaway
Beyond the product deals, Acer is also running a giveaway through its Australian eStore. Customers who visit the store during Acer Day will have the chance to win one of 10 limited-edition Acer x Adidas T-shirts.
The giveaway is open for the duration of the campaign and is accessible through the Acer eStore alongside the promotional product offers.
A milestone year for the brand
The 2026 Acer Day marks both the 10th running of the annual event and the company’s 50th year in the technology industry. Acer was founded in 1976 and now operates in more than 160 countries, employing close to 12,000 staff across research, design, marketing, sales and support.
The company’s product range spans computers and displays, with Acer also pursuing opportunities in sustainability and new business areas.
Acer Day runs across the broader Asia Pacific region, though specific offers vary by market. In Australia, all deals are available via the Acer eStore.
Last Updated on 3 August 2026 by Nick Ross
