Asus Unveils New Era of AMD-Powered Laptops in Australia

Asus has launched its latest range of AMD-powered laptops in Australia, introducing new Ai-enabled models that cater to various needs, including creation, productivity, learning, and gaming. The lineup includes the ProArt P16, ProArt PX13, Zenbook S 16, Vivobook S 16, Vivobook S 14, ROG Zephyrus G16, TUF A14, and TUF A16.

Performance and Design

The new Asus laptops are equipped with the AMD Ryzen AI 9 HX 370 processor, enhancing performance and AI capabilities. Bradley Howe, Head of Consumer at Asus Australia, said, “This new AMD lineup builds on our launch of AI PCs earlier this year. Our focus is on supporting Australians in their Ai journey, whether they’re just discovering AI or are already regularly using it.”

A CSIRO report indicates that 68 per cent of Australian businesses have implemented Ai technologies, with 23 per cent planning to do so within the next year. These businesses report a 30 per cent time saving across AI-related initiatives.

“Our screen technology, with Asus Lumina OLED for lifestyle and Nebula Display for gaming, ensures that as consumers use AI for creation, productivity, learning, and gaming, they do so on the best display technology available,” Howe added. “Even for those not using AI daily, our devices’ performance and extended battery life are greater than our previous generations.”

Peter Chambers, Managing Director, APAC and Country Manager, Australia at AMD, commented, “The AMD Ryzen AI 9 HX 370 combines AMD’s latest Zen5 cores, high-performance graphics, and the highest-performing AI PC NPU available. This performance, in tandem with Asus’ innovative designs, delivers class-leading products that allow creators, students, gamers, and professionals to unlock their full potential.”

ProArt P16 and PX13: Creative AI Powerhouses

The ProArt P16 and ProArt PX13 laptops are designed for creators, featuring the AMD Ryzen AI 9 HX 370 processor and Nvidia GeForce RTX 4070 Laptop GPU. These models include a three-month Adobe Creative Suite subscription and a six-month CapCut Pro subscription. They also feature Asus-exclusive StoryCube and MuseTree apps for enhanced creative workflows.

The ProArt P16 offers a 16-inch high-resolution display, robust build, and advanced cooling system. The PX13, a 13-inch convertible laptop, provides a compact form factor with powerful performance, making it ideal for on-the-go creators. Both models include ample storage and memory options for handling large files and multitasking efficiently.

Zenbook S 16: Superior AI for Productivity

The Asus Zenbook S 16 is an ultraportable laptop with a 16-inch 3K OLED display and a slim design at just 1.1 cm thick and 1.5 kg light. It features the AMD Ryzen AI 9 HX 370 processor, delivering up to 28 W TDP and a dedicated NPU AI chip. The Zenbook S 16 includes a Ceraluminum lid, providing durability and a tactile feel.

Connectivity is generous, with multiple I/O ports, a 78 Wh battery delivering 22 hours of life, and fast responsiveness enabled by up to 2 TB PCIe 4.0 x4 SSD and up to 32 GB LPDDR5x RAM. The display offers stunning visuals with low blue light and flicker-free technology for long screen time usage.

Vivobook S 16 and S 14: Everyday Laptops

The Vivobook S 16 and S 14 models feature the AMD Ryzen AI 9 HX 370 processor, making them ideal everyday laptops. These models have slim designs, all-metal chassis, and weigh as little as 1.3 kg. They offer enhanced cooling with Asus IceCool technology and come with refined new colors, a 180° hinge, an IR camera with a physical shutter, and Harman Kardon-certified Dolby Atmos audio.

TUF Gaming A14, A16, and ROG Zephyrus G16: Ultimate Ai for Gaming

The new TUF Gaming A14 and A16 models feature ultraportable designs and the AMD Ryzen AI 9 HX 370 processor with Nvidia GPUs. These laptops offer AI features such as background blur and eye-gaze correction with low power consumption. They also support up to Nvidia GeForce RTX 4070 Laptop GPUs, enhancing performance for gaming and other demanding tasks.

The ROG Zephyrus G16 gaming laptop combines the AMD Ryzen 9 AI HX 370 processor and Nvidia GeForce RTX GPU in a premium aluminium chassis. It features a 2.5K 240 Hz display, VESA DisplayHDR True Black 500 certification, and Dolby Atmos technology for immersive audio.

Availability & Pricing

Last Updated on 18 June 2026 by Nick Ross